Bafta award-winning actress Carey Mulligan raised $95,000 in the fight against dementia this weekend, when she was a guest at the ASMALLWORLD gala dinner at Gstaad Palace Hotel, Switzerland.
Hosted by Chairman Patrick Liotard-Vogt and CEO Sabine Helle, the evening included a charity raffle featuring luxury prizes for all tastes. Asked to nominate a charity to receive funds from the event, Carey nominated Alzheimer’s Society, in tribute to her grandmother who is living with the condition.
Jeremy Hughes, Chief Executive at Alzheimer’s Society said: “We are so grateful to Carey for her ongoing support. This year, she has gone out of her way to help us support people with dementia and their carers by getting involved in a whole host of fundraising and awareness activities.
“This month, she has been supporting us with our Christmas awareness campaign ‘xmas2remember’ and has now also raised a huge amount of money for us in just one night! We would like to offer Carey our sincerest thanks. As a charity, we rely on everyone’s generosity to help us raise awareness of a condition that currently affects 800,000 people across the UK.”
This Christmas Alzheimer’s Society wants people to tell us about their favourite Christmas memory – it can be funny, sad, silly or serious. Write a memory on a piece of paper, take a photo and tweet using #xmas2remember or comment at www.facebook.com/alzheimerssocietyuk
Carey Mulligan will share Christmas memories of her grandmother to launch a campaign promoting awareness of Alzheimer’s during the festive season at Downing Street today.
The Oscar-nominated Pride and Prejudice actress will be joined by Dominic Batty, who has dementia, and his wife Jill to hang a Dementia Friends bauble on the Number 10 Christmas tree as part of Alzheimer’s Society’s Xmas 2 Remember campaign.
Mulligan, whose grandmother “Nans” has dementia, is encouraging people returning home for Christmas to look out for signs that a loved one may be living with dementia.
The society says that awareness of the condition is particularly important during the festive season when people may be seeing relatives for the first time in months and notice changes in their behaviour.
The actress, who is also an Alzheimer’s Society ambassador, said: “My favourite Christmas memory is every Christmas we spent with my grandmother. She used to alternate between us and our cousins and every year we were lucky enough to have her was particularly precious.”
Actress Carey Mulligan is urging members of the public to put on their walking shoes and support Memory Walk. In its eleventh year, Memory Walk is Alzheimer’s Society’s biggest annual fundraiser. Events will take place around the UK throughout September.
Carey, whose grandmother was diagnosed with Alzheimer’s eight years ago, is asking families and individuals to step out for a few hours and raise money to help support local people with dementia and their carers. A variety of entertainment and refreshments will be available making it a day to remember for the whole family.
There are 750,000 people with dementia in the UK. The money raised from Memory Walk will help to fund vital local services for people with dementia and their carers. Such services include day support and befriending which can radically improve people’s lives.
Memory Walk 2012 is being held by Alzheimer’s Society in partnership with Bupa. Walks will take place at various venues across England, Wales and Northern Ireland and are open to people of all ages, children to grandparents.
Kathryn Betts, from Alzheimer’s Society said: ‘Memory Walk is a fantastic way to spend a day. Families, friends, colleagues and individuals can walk together to raise money to help local people with dementia. Additionally an array of entertainment and refreshments will be available making it a day to remember for everyone who takes part.
‘Thanks to the support of Bupa, Memory Walk is able to support more people living with dementia through the vital funds that are raised.’
To register for the Memory Walk visit memorywalk.org.uk
Hollywood actress Carey Mulligan is to front a PR campaign for dementia charity Alzheimer’s Society to raise awareness and extend its reach.
As part of Dementia Awareness Week, Mulligan, whose grandmother Margaret was diagnosed with Alzheimer’s in 2004, hopes to “shine a light” on the condition, which affects one in three people over the age of 65.
Alzheimer’s Society wants to reduce the stigma around dementia and hopes that backing from a young A-list celebrity will help it reach new audiences and get people talking about it more openly. It has created a five point guide to help people learn more about the condition as part of its ‘Remember the Person’ campaign.
Speaking at an event to launch Dementia Awareness Week which runs from 20 to 26 May, Mulligan said: “I am committed to helping the Alzheimer’s Society in any way I can. My family and I rely on the help of organisations like Alzheimer’s Society to help us understand the disease and guide us in the care of my grandmother.
“By speaking about my grandmother’s dementia I hope to shine a light on the condition. This Dementia Awareness Week we are asking people to ‘remember the person’ by looking beyond someone’s diagnosis of dementia and engaging with them.’