Hollywood actress Carey Mulligan is to front a PR campaign for dementia charity Alzheimer’s Society to raise awareness and extend its reach.
As part of Dementia Awareness Week, Mulligan, whose grandmother Margaret was diagnosed with Alzheimer’s in 2004, hopes to “shine a light” on the condition, which affects one in three people over the age of 65.
Alzheimer’s Society wants to reduce the stigma around dementia and hopes that backing from a young A-list celebrity will help it reach new audiences and get people talking about it more openly. It has created a five point guide to help people learn more about the condition as part of its ‘Remember the Person’ campaign.
Speaking at an event to launch Dementia Awareness Week which runs from 20 to 26 May, Mulligan said: “I am committed to helping the Alzheimer’s Society in any way I can. My family and I rely on the help of organisations like Alzheimer’s Society to help us understand the disease and guide us in the care of my grandmother.
“By speaking about my grandmother’s dementia I hope to shine a light on the condition. This Dementia Awareness Week we are asking people to ‘remember the person’ by looking beyond someone’s diagnosis of dementia and engaging with them.’